Client: Traverse Bay Children’s Advocacy Center (CACs)

Media: Billboard

Year: 2020

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Campaign: #To Save a Child from Abuse is a movement created by Michigan State University Advertising students, aiming to raise awareness about child abuse and encourage prevention and response. The advertising is to remind parents and families that "92.4% of child abuse victims know the offender", in order to encourage them to take action to protect their children. By placing the billboard in high-traffic areas, such as near schools, parks, and community centers, CACs can reach a large audience and create a positive impact in the community.

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