Who am I?

Designer based in London, currently thriving as a UX/UI Designer at the Energy Institute, specializing in crafting the EI's digital experiences that prioritize accessibility, humanity, and sustainability.

With nearly five years of dedicated experience in the dynamic realm of UX design, visual aesthetics, and advertising, I bring a unique blend of skills and insights to the table. Having pursued my education and professional journey across China, the USA, and the UK, I've cultivated a diverse background that sets me apart in the design landscape.

Often described as a storyteller and a curious learner, my positivity and energy drive me to bring out the best in myself and those around me. My passion lies in creating intuitive, accessible, and visually appealing digital experiences, infusing every project with vibrant energy. As a committed team player, I go above and beyond to ensure an environment where both creativity and functionality excel. I believe in the power of collaboration, where every element contributes to an exceptional user experience.

Having navigated diverse continents, I've developed a global perspective that complements my local insights. My journey has exposed me to various industries, from traditional advertising production, automotive, and technology to charitable organizations focused on energy sustainability. Strategic in approach, creative by nature, and driven by processes when needed, I've honed my skills in UX research and UED. My background includes a well-rounded education and hands-on experience in UX, making me a strategic UX designer with a track record of delivering results.

Where did I study?

MSc User Experience Engineering · Goldsmiths, University of London - UK
2021 - 2022

BA Advertising Creative · Michigan State University - East Lansing, MI, USA
2017 - 2020

My career pathway...

UX/UI Designer · Energy Institute
2023 - present

Associate Lecturer, User Experience
· Goldsmiths' College
2022 - 2023

Design Intern, Marketing & Communication · Ogilvy WPP
2021

Junior Creative Director (winning project) · ACG
2020 - 2021

Associate design intern, Marketing & Planning · GuXiang Real Estate Co., Ltd
2018

Some life stories

I adore photographing, filming and dancing, where I find immense joy in the creative and artistic process.

☕️ During my free time, I also work as a Barista. As a coffeehead, I enjoy meeting with other coffee enthusiast. It's a great way to balance out my career pursuits and stay grounded in the real world.